Institutional sales are ones usually made by brokerage houses and large mutual funds, which contains private placements AND IPOs for businesses. This sales are mostly kept for high net worth clients (HNWCs) and also investors close to average. In addition, Products are designed by investment banks which are then marketed and sold by their representatives. Since not every investment solution is designed for the customers, the investor could check these products and then correlate it with their wants. In the same regards, it provides the companies/investors with insight about the company trends and investment.